About AnaAkhtar

Culturally fit,
country by country.

AnaAkhtar is an Arabic-first bilingual SEB platform for schools across the MENA region. Our videos are customised for each country, so students see moments from their own culture and daily life.

What we believe

Growth happens in the moment, not in the lesson about it.

Arabic first

Designed in Arabic from the start — not translated from another programme.

Built on evidence

Five of our competencies align with the CASEL framework, and AnaAkhtar adds the sixth, Community & Civic Responsibility. AnaAkhtar is also a PESA corporate member.

Alongside the school

AnaAkhtar complements the systems a school already runs, and never replaces them.

What the design draws on

Built on established practice.

Observational Learning

See a situation unfold.

Bandura, social learning theory

Dual Coding

See it. Read it. Remember it.

Paivio, dual coding theory

Behavioural Rehearsal

Practise a response before real life.

AnaAkhtar design principle

Spaced Return

Meet the competency again in a new situation.

Age-progressive by design